Privacy Policy

Last updated: June 2026

1. Policy Statement

We take your privacy seriously. This Privacy Policy sets out how we handle your personal data securely and in accordance with your rights under UK data protection law.

Sterling Furniture Group Limited (we, us, our) is a registered data controller. Details of our registration can be found on the Information Commissioner’s Office Public Register at https://ico.org.uk/ under registration number Z747526X. Our registered office is at Moss Road, Tillicoultry, Clackmannanshire, FK13 6NS.

2. General Information

This Privacy Policy explains what information we collect about you when you visit our stores, visit our site, register to use our site, place an order with us, interact with us on social media, complete a questionnaire, enter a competition, or apply for a role with us — and how we handle that information to protect your rights.

In this Privacy Policy, references to you or your mean you as a user of www.sterlinghome.co.uk and our social media pages (our sites) and/or as a purchaser of our goods or services. This Privacy Policy should be read together with our Terms & Conditions. By using our sites or placing an order you will be regarded as having accepted its terms.

Please do not use our sites or services if you do not agree with this Privacy Policy.

3. What Information Do We Collect?

Registration: When you register to use our services we may ask you to provide certain personal information.

Placing an order: When you place an order (online or in-store) we will request your name, billing address, delivery address, email address, contact number, company name (if relevant), and payment details. Fields marked with an asterisk are mandatory.

Our sites: When you visit our site we may collect information about pages you access, how you arrived, how long you stayed, and interactions such as purchases — including through the use of cookies. See our Cookie Policy for details.

Job applications: If you apply for a role advertised on our website, we will collect personal information from your covering letter, CV, or application form.

CCTV: When you visit one of our stores, your image may be captured on our CCTV system.

Customer feedback: When you complete a feedback questionnaire, we may collect your name, contact details, and the information you provide about your experience.

4. What Do We Use Your Information For?

We may use your information for the following purposes:

  • To register you and provide our services, on the basis that processing is necessary to perform our contract with you.
  • To manage your account, on the same contractual basis.
  • To pre-populate fields on return visits, where you have consented to this.
  • To send you marketing communications about products and services we think may interest you, where you have consented or we have a legitimate interest in direct marketing. You can opt out at any time via the unsubscribe link in any email, via our Contact Us form, or through your account preferences.
  • To validate your information against third-party sources such as 192.com to ensure accuracy.
  • To process CCTV images for the prevention and detection of crime.
  • To analyse customer feedback for the legitimate business purpose of improving our services.
  • To process competition entries and deliver prizes.
  • To comply with our legal obligations.

We periodically check that the personal data we hold is accurate. To update your information please contact us via our Contact Us form. Requests will be fulfilled within one month, free of charge except where excessive or repetitive.

Store refunds require your full name, full address, and postcode matching your card billing address in order to be processed.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to help us understand how visitors use our site, personalise your experience, and deliver relevant advertising. Please see our separate Cookie Policy for full details of the cookies we set, who sets them, and how long they last.

By continuing to use our site after the cookie banner appears, you consent to non-essential cookies. You can withdraw or update your consent at any time via the cookie settings link in the footer of our site.

6. Who Do We Share Your Information With?

We share your personal data with service providers, suppliers, and third-party partners who process data on our behalf and only in accordance with our instructions, in compliance with UK data protection law. Our key data processors are listed below.

Ecommerce platform

  • Shopify Inc. (Canada/USA) — our ecommerce platform. Processes order data, customer accounts, and payment transactions. Privacy policy: shopify.com/legal/privacy

Payment processing

  • Stripe (USA) — online payment processing. PCI DSS compliant. Privacy policy: stripe.com/gb/privacy
  • ClearAccept (UK) — in-store card payment processing. PCI DSS compliant.
  • FiServ (USA) — in-store card payment processing. PCI DSS compliant.
  • Verifone (USA) — in-store card payment processing. PCI DSS compliant.
  • Worldline (France) — in-store card payment processing. PCI DSS compliant.

Consumer finance

  • V12 Retail Finance (Secure Trust Bank PLC, UK) — regulated consumer credit. Privacy policy: v12retailfinance.com/privacy-policy
  • Creation Finance (UK) — regulated consumer credit and finance products. Privacy policy: creationfinance.com/privacy
  • Klarna (Sweden/UK) — buy now, pay later and regulated finance products. Privacy policy: klarna.com/uk/privacy

Analytics and data infrastructure

  • Google LLC (USA) — Google Analytics (GA4) for website analytics. Data transferred to the USA under standard contractual clauses. Privacy policy: policies.google.com/privacy
  • LittleData Ltd (UK) — server-side tracking layer connecting Shopify purchase data to Google Analytics and Klaviyo for accurate attribution. Privacy policy: littledata.io/privacy

Email marketing and CRM

  • Klaviyo Inc. (USA) — email marketing platform used to manage our customer communications and marketing lists. Privacy policy: klaviyo.com/legal/privacy-notice

Reviews and loyalty

  • Yotpo Ltd (UK) — customer reviews and loyalty programme platform. Privacy policy: yotpo.com/privacy-policy

Paid search and display advertising

  • Google LLC (USA) — Google Ads for paid search and display advertising, including conversion tracking and remarketing. Privacy policy: policies.google.com/privacy
  • Microsoft Advertising (USA) — paid search advertising on Bing and the Microsoft network. Privacy policy: privacy.microsoft.com/en-gb/privacystatement
  • Taboola Inc. (USA) — native advertising and content recommendation platform. Privacy policy: taboola.com/privacy-policy

Paid social advertising

  • Meta Platforms Inc. (USA) — Facebook and Instagram advertising, including Custom Audiences, the Meta Pixel, and conversion measurement. Privacy policy: facebook.com/privacy/policy
  • Pinterest Inc. (USA) — promoted pin advertising and audience targeting. Privacy policy: policy.pinterest.com/en-gb/privacy-policy
  • TikTok (TikTok Technology Ltd, Ireland/USA) — paid social advertising and audience targeting. Privacy policy: tiktok.com/legal/privacy-policy-eea

Audio advertising

  • Spotify AB (Sweden/USA) — audio advertising platform used for brand awareness campaigns. Campaign data exchanged server-side. Privacy policy: spotify.com/uk/legal/privacy-policy

Affiliate marketing

  • AWIN Ltd (UK) — affiliate marketing network. Tracks sales generated through affiliate partner links. Privacy policy: awin.com/gb/legal/privacy-policy

TV and broadcast advertising attribution

  • Adalyser Ltd (UK) — TV and broadcast advertising attribution. Tracks website activity following TV ad exposure via a GTM tag. Privacy policy: adalyser.com/privacy-policy

Internal tools

  • Anthropic PBC (USA) — AI tool used by Sterling Home for business operations. Does not have a presence on our website. Privacy policy: anthropic.com/legal/privacy

Address verification

  • 192.com / Loqate (UK) — address validation and data verification used to ensure accuracy of customer records.

This list is not exhaustive. Additional information about our suppliers can be provided on request. We may also share personal data:

  • In the event that we or substantially all of our assets are acquired by a third party, in which case customer personal data will be one of the transferred assets. You will be notified if this occurs.
  • Where we are under a legal obligation to disclose personal data, or to enforce our contracts, or to protect the rights, property, or safety of our employees, customers, or others.

7. Social Media Retargeting and Enhanced Conversions

We may share certain personal information (such as your email address) in a secure, encrypted (hashed) format with trusted third-party advertising platforms including Google, Meta (Facebook and Instagram), Pinterest, TikTok, and Microsoft Advertising. This enables us to deliver personalised advertising and measure campaign effectiveness using tools such as:

  • Google Enhanced Conversions and Google Customer Match
  • Meta Custom Audiences and the Meta Pixel
  • Pinterest Customer Lists and Conversion API
  • TikTok Custom Audiences and Events API
  • Microsoft Advertising Customer Match

These platforms may match encrypted data with their own user records to show you relevant advertisements. No readable personal data is shared — all information is hashed before transmission and handled in accordance with UK GDPR.

We rely on your consent, or our legitimate interest in direct marketing, as the legal basis for this processing. You can opt out at any time by:

  • Using the cookie management tool on our website to withdraw consent to marketing cookies.
  • Adjusting your ad preferences directly within your Google, Facebook, Instagram, Pinterest, TikTok, or Microsoft account settings.
  • Contacting us via our Contact Us form to request we stop processing your data for these purposes.

8. How Long Do We Store Your Personal Data?

We only store your personal data for as long as necessary for the purpose required. Where you have placed an order with us, we will retain your data for 6 years plus the current year (6 years + 1), in line with our legal obligations.

9. What Are Your Rights?

  • Right to be Informed: You have the right to be informed about the collection and use of your personal data.
  • Right of Access: You have the right to access and receive a copy of your personal data.
  • Right of Rectification: You have the right to have inaccurate personal data corrected or completed if incomplete.
  • Right of Erasure: You have the right to request deletion of your personal data.
  • Right to Restrict Processing: You have the right to request restriction or suppression of your personal data.
  • Right to Data Portability: You have the right to receive your personal data in a structured, readable, and commonly used format.
  • Right to Object: You have the right to object to the processing of your personal data, including for direct marketing.

To exercise any of these rights, please contact us via our Contact Us form. We will respond within one month.

10. Fair Processing

We are committed to using your personal data fairly. Please be aware of the following:

  • We may transfer or store your data outside the UK — see Section 12 below for details.
  • When you interact with us on social media, each platform will have its own privacy policy which also applies.
  • Our stores operate CCTV for the safety and security of our premises, staff, and customers.

11. Security and Data Storage

We treat all personal information in strict confidence and take all reasonable steps to keep your data secure once transferred to our systems, including appropriate technical and organisational security measures.

All online purchases are processed via Stripe (stripe.com/gb), which is fully PCI DSS compliant. Your entire transaction is encrypted.

All in-store purchases are processed by ClearAccept, FiServ, Verifone, or Worldline, all of which are fully PCI DSS compliant.

If you have questions about our data security policies, please contact us via our Contact Us form.

12. Transferring Data Outside the United Kingdom

Several of our service providers are based outside the UK, including in the USA. We only transfer personal data outside the UK where:

  • The transfer is to a country which the UK has assessed as providing adequate data protection; or
  • We have put in place appropriate safeguards such as standard contractual clauses approved under UK data protection law.

Platforms based in the USA to which data may be transferred include Google, Meta, Klaviyo, Shopify, Stripe, TikTok, Pinterest, Taboola, Microsoft Advertising, Spotify, AWIN, and Anthropic. Transfers to these providers are made under standard contractual clauses or equivalent UK-approved safeguards.

For more information about international transfers of your personal data, please contact us via our Contact Us form.

13. Changes to This Privacy Policy

We review this Privacy Policy regularly and will notify you of any material changes via a notice on our site homepage and by email to the address you have provided.

This Privacy Policy was last updated in June 2026.

14. Contact Us

If you have any queries about this Privacy Policy or our use of your personal data, please contact us:

  • Online: Contact Us form
  • Phone: 01259 750655
  • Post: Sterling Furniture Group Limited, Moss Road, Tillicoultry, Clackmannanshire, FK13 6NS

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk if you believe we have not handled your personal data correctly.

Sterling Furniture Group Limited T/A Sterling Home is authorised and regulated by the Financial Conduct Authority. FCA registration number: 672436. ICO registration number: Z747526X.